A new season. A new name.

Welcome to Erfurt-Weimar Airport.

The name now reflects our proximity to the Thuringian capital Erfurt and the world-famous classical town of Weimar.

Whoever visits Weimar often pays Erfurt a visit too- and vice versa; this has always been the case.  A town rich in tradition with stunning history and culture, from the Middle Ages to the present day can be experienced here. Both towns are centrally located within Thuringia, the charming “Green Heart of Germany”.  Erfurt, Weimar, the Wartburg Castle, the Thuringian Forest and all the other famous Thuringian highlights are very quick and easy to get to thanks to very good transport connections.
 
 Erfurt-Weimar Airport is reinventing itself not only by introducing a new name, but also by implementing a new corporate design and new PR and advertising methods.  

The airport’s visual marketing images, which were developed by the Erfurtian agency donner+friends (donnerandfriends.de) are fresh and modern and yet make strong reference to the area’s traditions.  The logo combines the traditional “Green Heart of Germany” symbol with a flying theme.

The heart shape in the logo is depicted abstractly as an aeroplane’s ascending flight path.  The colour contrast of bright spring green with a calmer, more reflective dark blue represents the new link created between the two towns as well as the slogan, „Erfurt- Weimar Airport. The classic way to take off.”  The “taking off” of German Classicism to Modernism is also conveyed here. “Taking off” should not only be taken literally, but  also seen as the satisfaction of air passengers at the airport, as a result of high-quality service in both the INCOMING  and OUTGOING departments.

Johann Wolfgang von Goethe is without a doubt the most famous representative of German Classicism. The name Goethe is often accompanied by an image of a portrait by Johann Heinrich Wilhelm Tischbein, who painted Goethe in 1787 in the Roman Campagna. Goethe loved travelling, whether it be exploring the greater wide world or the idyllic Thuringian countryside. 

Johann Heinrich Wilhelm Tischbein’s painting and its high recognition in relation to Goethe was incorporated into the imagery of Erfurt-Weimar Airport.

However, this representative of German Classicism is not shown resting on a stone wall but on packed suitcases.

In other pictures, he is shown flying with a suitcase, planning trips around the world, demonstrating his fascination for flying through a handmade aeroplane model or is shown setting an alarm clock so that he doesn’t miss early bird discounts for holiday flights.

All elements of the pictures remain focused around a blue-green colour scheme; to ensure a high recognition value for the new and modern identity of Erfurt-Weimar airport.

  • Bilder der Feierlichen Umbenennung des Flughafen Erfurt-Weimar
  • Bilder der Feierlichen Umbenennung des Flughafen Erfurt-Weimar
  • Bilder der Feierlichen Umbenennung des Flughafen Erfurt-Weimar
  • Bilder der Feierlichen Umbenennung des Flughafen Erfurt-Weimar
  • Bilder der Feierlichen Umbenennung des Flughafen Erfurt-Weimar
  • Bilder der Feierlichen Umbenennung des Flughafen Erfurt-Weimar
  • Bilder der Feierlichen Umbenennung des Flughafen Erfurt-Weimar